Vocino Labs

Dine Magazine is an upscale quarterly print and 24/7 online publication. We used WordPress MU to facilitate rapid deployment of locally-targeted blogs.

Strategy

We knew there were plans to expand the prestigious Dine Magazine brand outside of the current South Florida market. So when started breaking down our strategy, giving the publishers the ability to deploy new locations quickly was at the top of the list. For that, we turned to WordPress MU.

The WPMU platform allowed us to put the infrastructure in place that would carry the brand across an infinite number of locations based on just two primary themes—the homepage theme and the location-specific theme.

Results

Dine has utilized the platform to deploy numerous new locations with more planned in the near future. The added usability and interaction tools with users has garnered substantial and steady traffic growth since the launch.