Vocino Labs

The primary issue with RSS is latency. It can take hours for a blog post to reach the average reader via RSS.

With most primetime services being developed around what is considered “real-time” data (like Twitter, for example), there has been less attention being allocated for RSS feeds. Getting your data a few minutes behind just instead good enough anymore.

These days Twitter can deliver your news faster than a news web site can and certainly faster than any traditional news network. It’s no surprise that most news organizations that rely on real-time reporting and getting a link to their story to you first, have made a huge movement to Tweet their articles.

Now WordPress has done something that eliminates that RSS delay problem and brings the hosted version of WordPress, Wordpress.com, and their 7.5 million blogs into real-time. It has implemented RSSCloud, an RSS element that makes instant syndication of blog posts possible.

There has also been a plugin developed for self-hosted WordPress blogs that makes jumping on a no-brainer.

However, supporting RSSCloud doesn’t mean that your RSS feeds are instantly real-time. It requires support by both the originator of the RSS feed and the RSS reader and even though the cloud tag and the functionality has been available for some time now, there isn’t much reader support out there. The good news is now that such a bulk of blogs via WordPress.com have been moved over to the RSSCloud bandwagon, you’ll definitely be seeing a lot of readers support it.

Needless to say, Vocino Labs is now rocking it and so are all of our client blogs.