Whenever a new “get a bazillion visitors to your blog” system comes along, I get nervous. Well, “nervous” isn’t the right word, more like skeptical. I mean, remember BlogRush? Don’t get me started on that shit.
Anyway, there’s a new player in the market: Entrecard. More external javascript, more advertising click-back equations, more orange.
Calculating the “Price”
It’s all about shameless self-promotion. As usual.
So by “Entrecard” really they mean “Advertisement.” Your card graphic is an ad. Why not just call it that? You go around to other sites that use the Entrecard system and “Drop” your card off. This apparently gets you points which can then be spent on getting your ad to show up in other people’s Entrecard spot.
The goal is for the ad spots to stabilize at the maximum price users are willing to pay for the spot (again, “drops” being the currency here).
Ads waiting on spot Formula Final price 0 2 2ec 1 2 2ec 4 2*2*2*2 16ec 8 2*2*2*2*2*2*2*2 256ec 10 2*2*2*2*2*2*2*2*2*2 1024ec
Overall Usefulness
Eh.
I can see this being another fad system like BlogRush and the ones before it were. It’s primarily for people that don’t really care about mucking up their site with javascript widgets ad nauseam.
While thumbing through the catalog of sites, it seems to be mostly spam blogs.
That’s not to say there’s zero value here. There’s something. I mean, the statistics seem to work pretty well and they’re very responsive. However, I changed my ad/entrecard to an image an hour ago and it still shows up as the default text (that point is rather irrelevant though since I don’t plan on using Entrecard).
I did see it on Problogger, which seems odd to me. Does Darren really need the traffic from this? I’m assuming (read: hoping) he’s getting paid for that placement.
The Experiment
So here’s the experiment. I will not be placing this on my site, but instead on this post. While the post lives on the front page of Vocino.com I will be running a mad crazy Entrecard dropping operation.
We’ll then buy some ads and see how the return on my investment is as per Analytics.
7 Responses to “WTF is an Entrecard?”rss
Hendrawan, on May 9th, 2008, said:
Entrecard traffic also depends on the card you designed. Otherwise, the traffic will just come from the directory (where user search for a place to put their ads) and other people’s inbox.
by the way, care for a link exchange with mine? I’ve added yours btw :)
Tim, on May 10th, 2008, said:
great points! have a try, and tell us :)
see what people are saying about their burnout with this service - http://leedoyle.com/entrecard-burnout.html
dai, on May 10th, 2008, said:
Did I just dropped on another spam blog??
No man!!!
I think some are really good.
It is like a highway, brings u traffic, it is upto you how do u maintain it.
Some are loyal, some just drop and fly!!
Kila, on May 11th, 2008, said:
LOL! Entrecard is so great. I’m so addicted to it now. I joined a few days ago and I’ve been a 300-card-a-day-dropping-fool! We’ll see how far it goes.
Danielle, on May 14th, 2008, said:
I tried to get onto blog rush but they want you to have a certain amount of comments on your site so I’ll keep looking!
luz, on May 18th, 2008, said:
This is not bad for a passive income. Its like a mine of gold.
Rani, on May 23rd, 2008, said:
its supposed to be a good promoting tool
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