Vocino Labs

We’re really getting into the video blogging thing. It’s definitely a chance to connect with artists in a big way. We’ve enabled Pras to read all of the comments posted on his videos and he takes the time to see what he can respond to. This is something generally unheard of in a standard “I’m a member of the fan club” atmosphere.

As usual, this video is distributed on basically all the major (and a lot of minor) video sites. The key being to bring your content to the users — not the other way around. It’s not their job to find your content. If want it to be seen, put it in front of them in spaces where they’re already sitting. The internet distribution systems, along with ancillary viewing environments (like AppleTV and TiVo’s podcast support) make this process beautifully elegant.

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Today we launched Pras’ video blog over at Platinum Brand.

For those of you that don’t know, these days Pras is the Executive Producer of the World Music Awards and a principle member of our recording artist branding and marketing technology company called Platinum Brand. With a double major in philosophy and psychology from Rutgers and Yale University, Prakazrel Michel could have traveled in countless directions. But he was destined for music stardom. In the mid 1990’s Pras, lead the Fugees to their huge 1996 crossover success The Score, after which experiencing multi-platinum, international success and recognition worldwide. To date the Fugees retains title of best-ever selling hip-hop group with sales reaching over 30 Million albums.

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