Billing for Your Brain
When talking to James Mathias about a recent project, Dine Magazine‘s site and infrastructure, we touched on how many designers and developers lose money on jobs because they don’t bill for their thoughts.
Most companies don’t seem to realize that a large part of creative technology work is simply thinking. “How do you solve this problem?” or “What’s the best way to deploy these features while dealing with the constraints of the client’s budget?”
Questions like these are always the starting points for a new project and usually get carried on throughout. New problems inevitably arise while the project evolves and those need to be thought on and solved. Thinking isn’t as easy as you might imagine, either.
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