WBRTech
Technology is huge at Warner Brothers Records. To highlight their talent, we created a blog layout that encouraged participation and shared expertise.
One of the most important elements for the Warner technology team was the ability to spotlight their talent. We decided to accomplish this by putting the latest post by any member of the team on the front page of the site above the fold. When you think about it, it’s very celebrity oriented. This plays well. These guys and girls are rock starts in their own right.
When a member of the team posts a new article, that article is displayed first with a jQuery pane displaying the latest articles from other authors after that. This also creates a sense of gratification for contributing a lot of content to the site—something which all tech teams should do for their brand.
I also threw in some Twitter love: Each author’s content pane displays their latest tweet in addition to their article. So you can read their expertise, be inspired and follow their every move. Rock star status.
Of course, we also needed to draw some attention to the latest projects from the WBR Tech team. The lower part of the layout firms everything up with some window graphics for latest work and artist sites, and the larger pool of reverse-chronologically sorted articles.
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