Vocino Labs

Today we launched Pras’ video blog over at Platinum Brand.

For those of you that don’t know, these days Pras is the Executive Producer of the World Music Awards and a principle member of our recording artist branding and marketing technology company called Platinum Brand. With a double major in philosophy and psychology from Rutgers and Yale University, Prakazrel Michel could have traveled in countless directions. But he was destined for music stardom. In the mid 1990’s Pras, lead the Fugees to their huge 1996 crossover success The Score, after which experiencing multi-platinum, international success and recognition worldwide. To date the Fugees retains title of best-ever selling hip-hop group with sales reaching over 30 Million albums.

We’re moving this forward in a big way. Like the Obama campaign, which has been expertly run on the internet, we’re going for market saturation. This initial rollout included Blip.tv, Viddler, Revver, YouTube and Vimeo — with more to come. This video saturation is becoming key to building a subscriber-base. The key being, you no longer expect people to come to you to see your content; instead you have to bring your content to them.

Also check out what Mashable had to say about us:

Musicians starring in Web videos is nothing new. John Mayer’s comedic attempt on Funny or Die comes immediately to mind. And as far as general Internet startups go, M.C. Hammer is only one of many players. 50 Cent, Nick Lachey, and Kylie Minogue are in the fold as well.

It’s big, for sure.