Gino Cucino, Ninja Kid Chef Extraordinaire
- The Entertainment, Projects entry posted on May 14th, 2008.
My hot new company (which, unfortunately, is yet unnamed but almost named with the help of the awesome content maven Meryl K. Evans) SixthMatter Vocino Labs is currently working on building a branding layout and viral marketing approach for a kid’s cooking show.
Yes, I hate the phrase “viral marketing” too, but it’s actually applicable in some circumstances, believe it or not. As in this case, the goal is really to create a sense of snowballing interest through the various networks. Before launching the official site, we’re releasing episodes on Viddler, Revver and YouTube.
I haven’t quite decided which network to sort of officially endorse. That is to say, which one’s embedding code will live on the official site and serve our adorable videos. Currently, I’m leaning toward Revver. Although I like most of Viddler’s features better, Revver has a couple tools that make it easier to monetize more distribution points — primarily iTunes.
Video Cuteness
Gino goes shopping for Fire Chili ingredients
Gino prepares Fire Chili for the Firehouse
Gino visits the Firehouse and talks to the Firefighters
If you digg these, please spread them around. They make good excuses to email relatives that use e-machines. :)

One Response to “Gino Cucino, Ninja Kid Chef Extraordinaire”rss
Steve, on May 15th, 2008, said:
Awesome videos! Thanks for sharing the info about this new company.
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