Vocino Labs

Believe it or not, Microsoft’s new Bing search service is the fastest-growing top-10 search engine in the US, according to a Nielsen report released Monday.

The total amount of searches on Bing rang in at 1.1 billion for the month of August, a leap of 22.1 percent over July, winning Microsoft a 10.7 percent share of the search engine market.

Google remained in the top spot with a commanding 64.6 percent share, accounting for 7 billion searches in August, a gain of 2.6 percent over July. Yahoo saw its search results drop 4.2 percent for the month to 1.7 billion, earning it 16 percent of the market.

We Are Googlers

We use Google Apps to manage the Vocino Labs email, document, calendar and chat infrastructure so we’re pretty married to Google at the moment (not that we couldn’t jump ship if we needed to). However, I’m still very happy that Bing is generating some momentum.  Not because I like Bing or use it at all, but because this represents healthy competition for Google.

We also do a lot of Google-related services such as Adwords and Analytics consulting. Which does contribute to our G-love.

While Google does innovate, of course, it doesn’t necessarily always have to release that new feature or fix that nagging UI annoyance. They often do, don’t get me wrong.  Google is an advertising company at the heart of it though. So while they enjoy innovation and creativity, as long as they have an unbelievably dominating percentage of the market’s eyeballs, they don’t have a fire under them to invest in those new elements.

Google ain’t feelin it quite yet

Bing’s success isn’t coming at the cost of Google’s market share quite yet anyway. Most of the attrition has come from Yahoo and AOL search solutions to a more evolved technology. These weren’t Google users looking for huge splash photos on their search homepage.

This is why you’re not going to see the big G scrambling to implement new candy to get us excited yet.

Have you started using Bing for any searching?