Better Content with After the Deadline

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by Alison Spark in Content on Wednesday, September 9, 2009

With any web development project comes a great responsibly which usually falls on the client: creating content.

We like to have at least a good portion of the content available before starting on the design of the site. Place holders are fine in some cases but if your goal is really to design information, you need the actual content that will ultimately go into your design.

Depending on your CMS, you will have numerous options for styling content themselves via a WYSIWYG editor. This is good and bad. A lot of times what you end up with is way too much freedom provided to the copy writer and too much design going into content. Content is styled with CSS, not within a TinyMCE window.

Ideally, you should only be contributing baseline HTML tags like <strong>, <em>, and any relevant heading tags. This way elements are styled appropriately and when it comes time to change the look and feel of the site down the line, you’re not dealing with tons of embedded styles in the content.

Writing Great Content

After the DeadlineOnce you’ve given them an understanding of what they are allowed to do (sounds bad, doesn’t it?), you can offer them with some tools to help channel that focus to great content.

Fairly or not, the internet has earned a reputation as the home for typos, incorrect spelling, and bad grammar. Automattic, the company that created WordPress, is taking steps to improve that with the just-announced acquisition of a spell-checking startup called After the Deadline.

This quickly became a must-install for our clients using WordPress. Here’s how it works…

With Automattic now behind keeping the development of the project up to date, it adds a lot of confidence to deploying the plugin on more sites.

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Alison Spark

Alison is the Social Media Specialist and Factotum at Vocino Labs. She handles marketing campaigns for clients and project organization for most work done by The Lab.

One Response to “Better Content with After the Deadline”

  1. Travis says:

    I’m loving After the Deadline, I just wish it was real-time rather than having to initiate the check.