Speaking to the Press
Unfortunately, I’ve had my share of speaking to the press back when I was in high school. It gets rough. I think these videos and articles are directed a bit more to somewhat voluntary promotion.
Here’s a video featuring editors and reporters from the Wall Street Journal, Wired, TechCrunch, Seattle Times, and Seattle Post Intelligence discussing how entrepreneurs should pitch the press. You can also read the wrap up if you’re too busy to watch the video. Also, here’s a video featuring only Michael Arrington from November, 2006.
Guy Kawasaki’s short story: Basically, after you have your shiny new application, site or creation, you’ll need to formulate a quick and easy introduction to it — since the press don’t do so gud wit listenin’.
The press don’t listen to what you have to say, they just listen to what they want to print. or represent on the eight o clock news.