Vocino Labs

There’s situations where the benefit of change does not outweigh the cost of going back 5 steps to make it happen. Branding is not one of them.

You don’t want to get into a situation where you are clinging to old and tired solutions simply because you feel like you’ve invested a certain dollar amount in them and you want to see it through to its inevitable demise. This works if we’re not talking about mission-critical elements of doing business, such as logotypes and branding.

These elements contribute largely to the definition of the company and the overall willingness for others to accept your ideas.

During the preliminary stages of developing a company we all assess ROI and cut corners accordingly. However, once budget is in place and research has been done to show that these elements could be better, simply the fact that we spent money on bad ideas once upon a time does not mean we should be living with these solutions forever.

That is a bad idea.

Granted, no one wants to be told that they wasted money — especially your clients. To a certain extent it’s a “don’t shoot the messenger” problem. And you will get shot.

Our jobs as technology advisors is not to justify someone else’s bad idea or jump-the-gun spending habits. We owe it to you to let you know that trying to build good ideas on top of bad ideas only results in the foundation crumbling beneath you.

The lesson here is, don’t get caught up in how much money you spent on that bad idea. It’s bad, we know you regret it. Now let’s fix it, please.