Fastboats.com Redesign

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by Travis Vocino in The Lab on Tuesday, November 16, 2004

Today, on this fine Tuesday afternoon, I’m starting on the new Fastboats.com redesign. They want something dark and hacker-elite looking apparently. They seem to love orange, and I love orange, so I’m going with a baller orange to match the baller lifestyle.

Fastboats

I’m not a huge fan of their logo so I’m focusing on a new branding approach as just “Fastboats.com” rather than “Florida Powerboat Brokerage.”

Fastboats-3

We’ll see how it goes

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Travis Vocino

Travis is the founder and managing partner at Vocino Labs. He specializes in business strategies that utilize technology to solve problems.

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